I have enjoyed the time we have spent working together on Profit Q. It is always a pleasure to work with a team that brings friendliness, humor and skill to a challenging project. I believe the Profit Resources team is a unique combination of those traits. I look forward to working with you in the future.
We rolled out the use of Profit Magnifier with our Managers today. We did a brief overview and gave them their Top 10 customers to play around with, dig in and identify why they think they’re profitable, who they are and what they do. They all seemed really enlightened when we were going through some of the accounts and customers showing them who is and isn’t profitable.
ProfitMining is an incredibly easy-to-use yet very powerful tool. We really like how it integrates the internal data of our households with external demographic data. ProfitMining helped us strategically target our households and sell new mortgages.