“Many of our customers have purchased insurance and security products from the bank; however, their investment accounts are not in our core system.  Because of this, we did not have a way to see the entire relationship of these customers – until ProfitMagnifier!

ProfitMagnifier joined the account data from our investment and core systems and calculated the profitability of these customers’ accounts using our general ledger data.

With ProfitMagnifier, we can now see the entire relationship that these customers have with us!  Not only that, but we can see the profit they generate and the profit these insurance and security products generate.  As a result, our Board of Directors is thrilled with ProfitMagnifier!

We were surprised to find that some of these customers who have purchased insurance and security products from us have not purchased any of our core bank products.  Now that we know who they are, we can use ProfitMagnifier to deepen their relationships with us.

If you are looking for a completely integrated profitability and marketing solution, then look no further than ProfitMagnifier!”

Steve Lowell, Chairman of the Board